Privacy policy

Last Updated: 04 November, 2025

Charter.AI Ltd (doing business as Ascentra) (“Ascentra,” “we,” “our,” and/or “us”) values the privacy of individuals who use our website, including https://www.ascentralabs.ai/ (the “Website”) and our products and services (the “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and disclose personal information from users of our Website (“you” or “your”).

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), “personal information” means any information relating to an identified or identifiable individual. By using or accessing our Website or Services in any manner, you agree to the collection, use, disclosure, and procedures described in this Privacy Policy.

This Policy does not apply to any third-party applications or software that integrate with the Services or any other third-party products, services, or businesses.

If you use the Website and Services as part of an entity or organization that has a corporate account with Ascentra, such as your employer (“Customer”), that Customer may have entered into a separate agreement with Ascentra (an “Agreement”), which may contain additional or more restrictive terms than those described in this Policy.

Personal Information We Collect

We may collect a variety of personal information from or about you or your devices from various sources, as described below.

If you do not provide your information when requested, you may not be able to use our Website or Services if that information is necessary to provide you with access or if we are legally required to collect it.

A. Personal Information You Provide to Us

Communications.

If you contact us directly, we may receive personal information about you. For example, when you contact us for more information about Ascentra, we may receive your name, email address, company name, the contents of your message or attachments, and any other information you choose to provide.

Waitlist.

If you sign up for a waitlist or beta program, we will collect your first name, last name, role, work email, and firm/employer name.

B. Personal Information We Collect When You Use Our Website

Location Information.

When you use our Website, we infer your general location from your internet protocol (IP) address.

Device Information.

We receive information about the device and software you use to access our Website, including IP address, browser type, and operating system version.

Usage Information.

To help us understand how you use our Website and improve it, we automatically receive information about your interactions with our Website, such as the pages or content you view and the dates and times of your visits.

C. Personal Information We Collect When You Register for Our Services

Registration Information.

When you register to use the Services, we may collect your name, email address, title, company, and other information you provide.

Payment Information.

If you are our Customer, you will provide payment information (e.g., credit card details and billing address) to pay for the Services.

Customer Service.

We may use personal information to provide customer support, collect feedback, resolve issues, and apply bug fixes or product improvements.

D. No Sensitive Data

Ascentra does not generally collect sensitive personal information, such as racial or ethnic origin, religious, political, or philosophical beliefs, health or medical information, genetic or biometric data, or other information defined as sensitive by applicable law.

E. Information from Cookies and Similar Technologies

We and our third-party partners may collect personal information using cookies, which are small files of letters and numbers stored on your browser or device. We and our partners may also use pixel tags and web beacons — small graphic images placed on web pages or emails — to determine whether you’ve performed specific actions.

We use these technologies (“Cookies”) to collect information about your browsing activity, distinguish you from other users, and improve your experience on our Website. Cookies may be used for performance management, functionality, and security. Below is an overview of the types of Cookies we and our third parties may use to collect information.

When you visit or log in to our website, cookies  and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Strictly Necessary Cookies

Some Cookies are strictly necessary to make our Website available to you. We cannot provide you with our Website without this type of Cookie.

Analytical or Performance Cookies

We use these Cookies for website analytics to operate, maintain, and improve our Website. We may use our own analytics Cookies or third-party analytics providers.

F. Aggregate Data

“Aggregate Data” refers to de-identified or anonymized information about groups of users or usage trends. This Policy does not restrict our collection or use of Aggregate Data. We may share such data with third parties to improve our Services or better understand customer needs.

How We Use the Personal Information We Collect

We use the personal information we collect to:

• Provide, maintain, and improve our Website and Services;
• Understand and analyze how you use our Website and Services and develop new products and functionality;
• Communicate with you, respond to your inquiries, and send updates;
• Conduct marketing and advertising activities;
• Generate deidentified or aggregated data;
• Detect, prevent, and respond to fraud or misuse;
• Comply with applicable laws, enforce our Terms of Service, and protect rights and safety; and
• For other purposes disclosed at the time of collection.

Ascentra does not sell personal data collected or processed under this Privacy Policy.

Legal Bases for Processing European Personal Information

If you are located in the EEA or UK, we only process your personal information when we have a valid legal basis, such as:

• Consent (e.g., cookie usage);
• Contractual Necessity (e.g., providing Services);
• Compliance with Legal Obligations (e.g., tax or regulatory); or
• Legitimate Interests (e.g., analytics, product improvement, security).

How We Disclose Personal Information

• Partners and Affiliates. We may share information with our corporate affiliates or subsidiaries.
• Vendors and Service Providers. We may share information with vendors that support our Website and Services.
• Analytics Partners. We use services such as Google Analytics. See Google Privacy & Terms.
• Legal Requirements. We may disclose information to comply with law enforcement, court orders, or legal processes.
• Corporate Transactions. We may share information in connection with mergers, acquisitions, financing, or sale of assets.
• Consent. We may disclose your information with your permission.

Your Choices

European Privacy Rights

If you are located in the EEA or UK, you have the right to:

• Access, correct, or delete your personal information;
• Restrict or object to processing;
• Request data portability;
• Withdraw consent at any time; and
• Lodge a complaint with a supervisory authority.

To exercise your rights, contact us at privacy@ascentralabs.ai.

We may verify your identity before fulfilling requests.

How to Block Cookies

You can block or delete Cookies through your browser settings, though this may limit functionality.

Where required by law, we will seek your consent before setting Cookies.

Do Not Track

There is currently no accepted standard for “Do Not Track” signals, and we do not respond to them.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy or as required by law.

We determine retention periods based on factors such as service type, relationship duration, and legal obligations.

U.S. Resident Rights

Under applicable laws (including the California Consumer Privacy Act, “CCPA”), U.S. residents have the following rights:

• Right to Access and Disclosure – Know what personal data we collect and how we use it;
• Right to Correction – Correct inaccurate data;
• Right to Deletion – Request deletion of your personal data;
• Right to Data Portability – Request a portable copy of your personal data;
• Right to Opt-Out – Opt out of sale or sharing of personal data;
• Right to Revoke Consent – Withdraw prior consent;
• Right to Non-Discrimination – You will not be treated differently for exercising these rights.

Sale and Sharing of Personal Data.

We do not sell personal data in the conventional sense. However, third parties may collect certain information (e.g., via Cookies) for their own purposes, which may qualify as “sale” or “sharing” under certain laws. You can opt out via our Cookie Consent Manager.

Nevada residents may contact privacy@ascentralabs.ai to opt out of sales as defined under Nevada law.

Third Parties

Our Website may contain links to third-party websites or services.

We are not responsible for their privacy practices and encourage you to review their privacy policies.

Security

We employ reasonable administrative, technical, and physical safeguards to protect personal information.

However, no system is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Website and Services are not directed to children under 16, and we do not knowingly collect personal information from them.

If you believe a child has provided us information, contact privacy@ascentralabs.ai.

International Data Transfer

To facilitate global operations, we may transfer, store, or process your personal information outside your country of residence, including in the United States.

When we do so, we use appropriate safeguards, such as Standard Contractual Clauses, to ensure your data is protected.

Standard Contractual Clauses.

Ascentra offers Standard Contractual Clauses to meet adequacy requirements for EEA data transfers.

To request a copy of our Data Processing Addendum, email privacy@ascentralabs.ai.

Changes to This Privacy Policy

We will post any updates to this Privacy Policy on this page, and the revised version will become effective when posted.

If we make material changes to how we use or disclose personal information, we will notify you via the Website, email, or other appropriate means.

Contact Information

If you have questions, comments, or concerns about our processing activities, please contact us at:

Charter.AI Ltd (dba Ascentra)

Registered in England and Wales, Company No. 15851846

Email: privacy@ascentralabs.ai

Address: 167-169 Great Portland Street, London, England, W1W 5PF