Primary research,
at the speed
of the deal.
Ascentra lets private equity investors and M&A teams run customer research at scale, surveying, synthesizing and sharing insight on portfolio companies and targets in hours, not weeks.
Primary research at scale is painful.
Survey guides take a day to draft and another 1–2 days to review and finalise.
Teams rebuild the same surveys in Word, over and over, instead of reusing what works.
Best practices need recirculation with every new class of consultants and analysts.
Another 1–2 days are lost waiting for programming before the survey is live.
Create. Field. Collect.
Create a study
Brief an agent trained on senior-consultant survey craft. Approve the draft and your study goes live in seconds.
Field responses
- MR On call
- PK On call
- JW Complete
- SN Complete
Voice agents call your respondent panel in parallel, probing with custom follow-ups and transcribing in real time.
Collect insights
Primary renewal drivers
Real-time dashboards update as responses come in. Interrogate findings conversationally; every answer cites its source.
What top M&A teams say about Ascentra
“There’s simply no reason why you wouldn’t use it. I had a colleague on a parallel diligence running a survey without it — he was extremely jealous.”
Management consulting firm
“In the past, you take what you can get, because you don’t have the time. Here we had the flexibility to spend more time getting to better outcomes.”
Management consulting firm
“Every N ties. Every output is aligned. To me, this is just a level of stress relief.”
Private equity firm
“A task that would take a whole day can take 10 minutes with Ascentra.”
Management consulting firm
“Impromptu, the partners said ‘I want to see the survey cut.’ It had been one day into fielding. If I had to do that manually, it would have been impossible to show them anything.”
Management consulting firm
“We were at happy hour last night and people said ‘Yeah, surveys take forever to do.’ This one didn’t because we had this product. Definitely super value-add.”
Private equity fund
“Survey stitching is a major improvement — we can add new respondents and questions seamlessly, with automatic flow-through to Excel.”
Strategy consulting firm
“Managing folks who have never done a survey typically becomes a drag on the project. Because of the ease of use of the tool, they could just jump right in and immediately be helpful.”
Management consulting firm
“I spent 20 minutes max getting the team up to speed — versus a four-hour sit-down session. Bypassing that entire step is incredibly appreciated.”
Management consulting firm
What could your team learn this week?
Or book a working session with one of our founders.