Product

Blank canvas to insights in hours.

Ascentra's agents write your study, collect responses at voice scale, and surface the insights you'd otherwise hand to an analyst. Three surfaces, no handoffs.

01 · Create your study 02 · Insight collection 03 · Insights
PILLAR 01

Create your study

Writing and programming, both solved. Brief an agent that understands research craft, approve the draft, and your survey goes live in seconds. No external programmer queue. No waiting on final sign-off.

  • A collaborator trained on senior-consultant survey craft, not a chatbot.
  • Ingests prior briefs and studies for house tone, structure and logic.
  • One click compiles logic, quotas and skip patterns into a live link.
ascentra · studio · saas-distribution-ddq DRAFT
Ascentra
Reviewed thesis_memo.pdf Q3_pricing_survey.docx Q3_willingness_survey.docx
I've reviewed your thesis memo and the two comparable surveys from Q3. Two calibration questions before I draft:

1. Oversample decision-makers at firms > $50M revenue?
2. Include an NPS block, or skip since last wave covered it?
You
Yes on oversample. Skip NPS; we have it from last wave.
Ascentra
Ascentra
Matched house style from pricing_benchmark_v2.docx Applied quota: decision-makers > $50M (60 / 40) Omitted NPS block per instruction
Drafted 24 questions: three screeners, segment block, willingness-to-pay ladder, open-response on switching costs. Logic and quotas are compiled. Ready to field.
Launch study → Preview logic Regenerate

Programming your study

compiling · logic · quotas · publish

  • Compiling logic tree0.4s
  • Applying quotas · 60 / 40 decision-makers0.2s
  • Wiring skip patterns and piping0.3s
  • Generating screener weights0.2s
  • Publishing to s.ascentra.ai0.3s
https://s.ascentra.ai/r/saas-ddq-v3-8HqZ
Q 01 / 24
Question 01 · Screener

Which best describes your role in software purchasing at your organisation?

Select one. Takes about eight minutes.

Secured by Ascentra · s.ascentra.ai/r/saas-ddq-v3-8HqZ
PILLAR 02

Insight collection

Voice agents call your respondent panel and transcribe in real time. Field work that used to take weeks, done in hours, without the interviewer cost.

  • Hundreds of voice interviews in parallel, each probed with custom follow-ups.
  • Transcripts generated live; speaker-labelled and timestamped.
  • Auto-flags drop-offs, contradictions and anomalies for your review.
ascentra · fielding · saas-distribution-ddq LIVE
Fielding
47 / 60
  • MR
    Marcus Rodriguez
    VP Eng · Helix Labs
    SCHEDULED
  • PK
    Priya Kapoor
    Director IT · Northwind
    SCHEDULED
  • JW
    Jordan Wei
    CFO · Kettle & Co
    SCHEDULED
  • SN
    Sasha Nwosu
    Head of Ops · Ardent
    SCHEDULED
  • TH
    Thomas Huang
    CTO · Bright Steel
    SCHEDULED
  • EL
    Evelyn Laurent
    VP Product · Mistline
    SCHEDULED
  • AK
    Amir Khalil
    CPO · Clearpath
    SCHEDULED
  • RG
    Rachel Greaves
    VP RevOps · Forge
    SCHEDULED
  • DL
    David Lim
    CIO · Stratica
    SCHEDULED
  • IM
    Ines Mendes
    COO · Oakroot
    SCHEDULED
MR
Marcus Rodriguez
VP Engineering · Helix Labs
LIVE
00:12
Live transcript 47 calls in progress
PILLAR 03

Insights

The charts aren't the endpoint; they're the starting point for conversation. Ask Ascentra anything about the data and get grounded answers in seconds, not a two-week associate turnaround.

  • Real-time dashboards update as responses come in.
  • Interrogate findings conversationally; every answer cites its source.
  • Export charts, quotes and themes to your deck in one click.
ascentra · insights · saas-distribution-ddq LIVE

Primary renewal drivers

% of decision-makers citing this as a top-3 factor
n = 60
78%
cite integrations
↑ 11 pts vs Q3
3.2×
integrations vs security
stable through 3 waves
64%
top-2 overlap
integrations + product
Top drivers overall
Integrations 78%
Product quality 64%
Price 52%
Customer success 41%
Reporting & BI 27%
Security posture 19%
Integrations importance, by segment
Enterprise (1k+ FTE) 91% n=22
Mid-market (101–999) 74% n=27
SMB (<100) 55% n=11
Δ vs Q3 Integrations ↑ 11 pts · Price ↓ 6 pts · Customer success ↑ 4 pts

Willingness to pay

distribution across uplift bands
n = 60
74%
would accept >5% uplift at renewal
15%+ uplift44%
10% uplift30%
5% uplift16%
No uplift10%

Open-response themes

auto-clustered from 184 verbatims
ranked
  • 01 Implementation risk "six months to stand up" · cited across mid-market 42 ↑ 14%
  • 02 Multi-year contract fatigue buyers resist 3-yr commitments without off-ramps 31 ↑ 9%
  • 03 Usage-based pricing appeal strongest in mid-market (58% preference) 24 ↑ 22%
  • 04 Vendor consolidation push procurement-led, paired w/ platform bets 18 → 0%
  • 05 Reporting & data portability cited most among finance & ops titles 12 ↓ 4%
Ask Ascentra anything…
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